ADVANCED TYPOGRAPHY TASK 2
Start Week4-Week9 LI JINGBU/0367209 ADVANCED TYPOGRAPHY/Bachelor of design(honours) in creative media Instruction Lecture WEEK5-Perception And Organisation Perception in Typography Typography affects how easy it is for readers to understand and engage with the text Factors include Font Size Style (bold, italic, etc.) Affects legibility and readability Choosing the right typographic elements is critical to effective communication Form Contrast of form is the distinction between a capital letter and its lowercase equivalent, or a roman letter and its italic variant, condensed and expanded versions of typeface are also included under the contrast of form. Structure Visual hierarchy refers to organizing content to effectively prioritize information This involves using different typographic elements such as Headings Subheadings Body text size Directing the reader's attention through the content Clear hierarchical structure helps readers to navigate and understan...