DESIGN PRINCIPLE TASK 3 (DESIGN)

March 05, 2024

Starting date week5-Ending date week7

LI JINGBU/0367209

DESIGN PRINCIPLES/Bachelor of design(honours) in creative media

Instruction

Recap Task3

The task is about creating a design piece inspired by the selected design piece. Show my visual references as well as my design sketches and final work, which is displayed in A4 size, JPEG format, giving reasons in 150 ~ 200 words, explaining the decisions made in my design, the meaning of my design and the design principles I found in my design.

Visual References

Sketches

sketch1

In Sketch 1, I combined carbon dioxide into the blade of a dagger to show that global warming brought about by carbon dioxide is as deadly as the blade of a dagger to raise awareness of climate change, while the two lines of text at the top and bottom convey the same idea.

sketch2

In Sketch 2, I tried to express that the emissions from factory production have a great impact on the atmospheric changes, and that the unsustainable production of factories burns our future as human beings, which is expressed through the black silhouettes of the factories as well as the rolling fog.

sketch3

In Sketch 3, I try to show the relationship between the number of trees and the amount of carbon dioxide absorbed. Green plants, including trees, can absorb excess carbon dioxide to produce oxygen, and at present, human beings don't plant enough trees, and carbon dioxide emissions are far greater than the amount absorbed, which leads to global warming, so I call on human beings to plant more trees.

Final Design

I ended up choosing sketch one to complete my design

Global warming is a knife

Rationale：

I chose UNSDG 13: CLIMATE ACTION, the most obvious feature of climate change is global warming. The greenhouse effect caused by excessive carbon dioxide emissions is the root cause of global warming. So I compare CO2 to the blade that is killing the planet. I applied four design principles, namely Symmetrical Balance, Repetition, Harmony and Unity, and Contrast, the blade is basically balanced on the left and right, and the word is symmetrical in the center, which reflects the design principle of Symmetrical Balance, and the repetition of CO2 in the blade reflects the design principle of Repetition. The color palette of the entire work is unified, and the CO2 font is in the same proportion, reflecting the design principle of harmony and unity. Finally, the black and white colors are in great contrast, forming a sharp contrast, reflecting the design principle of contrast. It adds meaning to the design and makes people think.（164）

Feedback

week6: By comparing my classmates' work, I realized that my link was too confusing and complicated and did not have a uniform title; I revised it.And increased my sketches to three.

week7: I finished my final design and learned to add an explanation of UNSDG's goals to the fundamentals, explaining the principles of the design in terms of visuals rather than explaining what is represented behind the design.

Reflection

After learning the principles of design and creating a design work with atmospheric changes, I feel very satisfied and proud of my growth and progress. Through studying the Principles of Design, I gained an in-depth understanding of the principles of balance, contrast, repetition, rhythm, proportion and emphasis, which not only guided me in the creation of my artwork, but also provided me with a deeper understanding of design concepts.

After learning the design principles and creating a design work of atmospheric change, I deeply reflected on my understanding and application of the design principles, and realized my shortcomings in the design field. This experience has strengthened my love and pursuit of design, and I will continue to work hard to constantly improve my design training and presentation skills. I hope to create more and better works to show my love and pursuit of design.

The authors, a working group of architects, product designers, engineers and environmental design researchers, collaborated to establish the following Principles of Universal Design to guide a wide range of design disciplines including environments, products, and communications. These seven principles may be applied to evaluate existing designs, guide the design process and educate both designers and consumers about the characteristics of more usable products and environments.

The Principles of Universal Design are presented here, in the following format: name of the principle, intended to be a concise and easily remembered statement of the key concept embodied in the principle; definition of the principle, a brief description of the principle's primary directive for design; and guidelines, a list of the key elements that should be present in a design which adheres to the principle. (Note: all guidelines may not be relevant to all designs.)

PRINCIPLE ONE: Equitable Use

The design is useful and marketable to people with diverse abilities.

Guidelines:

1a. Provide the same means of use for all users: identical whenever possible; equivalent when not.

1b. Avoid segregating or stigmatizing any users.

1c. Provisions for privacy, security, and safety should be equally available to all users.

1d. Make the design appealing to all users.

Page 1 of 3

http://www.ncsu.edu/ncsu/design/cud/about_ud/udprinciplestext.htm

7/3/2013

The Center for Universal Design - Universal Design Principles

PRINCIPLE TWO: Flexibility in Use

The design accommodates a wide range of individual preferences and abilities.

Guidelines:

2a. Provide choice in methods of use.

2b. Accommodate right- or left-handed access and use. 2c. Facilitate the user's accuracy and precision.

2d. Provide adaptability to the user's pace.

PRINCIPLE THREE: Simple and Intuitive Use

Use of the design is easy to understand, regardless of the user's experience, knowledge, language skills, or current concentration level.

Guidelines:

3a. Eliminate unnecessary complexity.

3b. Be consistent with user expectations and intuition.

3c. Accommodate a wide range of literacy and language skills. 3d. Arrange information consistent with its importance.

3e. Provide effective prompting and feedback during and after task completion.

PRINCIPLE FOUR: Perceptible Information

The design communicates necessary information effectively to the user, regardless of ambient conditions or the user's sensory abilities.

Guidelines:

4a. Use different modes (pictorial, verbal, tactile) for redundant presentation of essential information.

4b. Provide adequate contrast between essential information and its surroundings.

4c. Maximize "legibility" of essential information.

4d. Differentiate elements in ways that can be described (i.e., make it easy to give instructions or directions).

4e. Provide compatibility with a variety of techniques or devices used by people with sensory limitations.

PRINCIPLE FIVE: Tolerance for Error

The design minimizes hazards and the adverse consequences of accidental or unintended actions.

Guidelines:

5a. Arrange elements to minimize hazards and errors: most used elements, most accessible; hazardous elements eliminated, isolated, or shielded.

Page 2 of 3

http://www.ncsu.edu/ncsu/design/cud/about_ud/udprinciplestext.htm

7/3/2013

The Center for Universal Design - Universal Design Principles

5b. Provide warnings of hazards and errors.

5c. Provide fail safe features.

5d. Discourage unconscious action in tasks that require vigilance.

PRINCIPLE SIX: Low Physical Effort

The design can be used efficiently and comfortably and with a minimum of fatigue.

Guidelines:

6a. Allow user to maintain a neutral body position. 6b. Use reasonable operating forces.

6c. Minimize repetitive actions.

6d. Minimize sustained physical effort.

PRINCIPLE SEVEN: Size and Space for Approach and Use

Appropriate size and space is provided for approach, reach, manipulation, and use regardless of user's body size, posture, or mobility.

Guidelines:

7a. Provide a clear line of sight to important elements for any seated or standing user.

7b. Make reach to all components comfortable for any seated or standing user.

7c. Accommodate variations in hand and grip size.

7d. Provide adequate space for the use of assistive devices or personal assistance.

Please note that the Principles of Universal Design address only universally usable design, while the practice of design involves more than consideration for usability. Designers must also incorporate other considerations such as economic, engineering, cultural, gender, and environmental concerns in their design processes. These Principles offer designers guidance to better integrate features that meet the needs of as many users as possible.

The principles of universal design

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Li Jingbu （0367209）