DESIGN PRINCIPLE TASK 2（VISUAL ANALYSIS）

February 20, 2024

Starting date week3- Ending date week5

LI JINGBU/0367209

DESIGN PRINCIPLES/Bachelor of design(honours) in creative media

Task1 Link: https://0367209.blogspot.com/2024/02/design-principle-task1-exploration.html

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INSTRUCTION 

VISUAL ANALYSIS

Task 2 Brief : The UNSDG I chose is goal 13, CLIMATE ACTION, This task requires you to assess, investigate, document and analyses the design work you selected in Task 1. You will study the design principles found in that work.

The design work I have chosen

Title of Artwork : Trees VS industrial carbon emissions

Designer's Name :Naufan Noordyanto

Year :2018

OBSERVATION: 

From the top down, the smoky factory chimneys gradually turn into trees, from the bottom up, the dense forest gradually fades away and turns into factories and chimneys. There is more white than black on top and more black than white on the bottom.The whole work consists of only black and white, with two lines of text at the top and bottom that are the author's expression of the theme of the work.（75）

ANALYSIS: 

The entire piece is basically symmetrical from left to right, giving it a sense of symmetrical balance, and the principle of repetition is reflected in the repetitive arrangement of trees and chimneys. Harmony as a design principle through graphics with common features，The same black and white to show unity. The black color contrasts strongly with the white, and the overall whiteness above and blackness below also reflect the contrast.Due to the designer's exquisite handling of positive and negative shapes, the whole layout shows a sense of gradation, with white space gradually decreasing and black space gradually expanding from top to bottom, which is full of rhythm and order.（111）

INTERPRETATION

This is a design by Naufan Noordyanto, one of the top ten entries in the 5th Segunda Llamada International Poster Design Competition. He used the style of positive and negative shapes to express his concern about climate change. He also used the same style in two of his other works.These two works also equally show his concern for the human living environment, one is global warming while the other is the deterioration of the living environment. These show that the author cares about the environment. In this work, the black smoke factory chimneys gradually turn into trees, which can be seen as a call for people to resist the heavy pollution of factories, while the dense woods gradually fade into factories and chimneys, implying the author's concern about climate change.（130）

reference：https://www.behance.net/naufannoord

https://retroavangarda.com/gallery-of-friends/albums/Naufan_Noordyanto/?img=5304

https://retroavangarda.com/gallery-of-friends/albums/Naufan_Noordyanto/?img=5291

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FEEDBACK

week3: Teacher told me that I needed to include a link to the source for each of the images in Task 1, and that I also needed to write feedback with self-reflection and further reading. And task two needs to be accompanied by two other pieces of work from that designer in the same style.

week4:Teacher asked me to replace the Chinese web links in the interpretation section with English ones, and the total word count for all three parts of the observation and analysis and interpretation should add up to more than 300 words.

SELF-REFLECTION:

I learned about the application of positive and negative shapes. Positive shape refers to the physical presence of an object, while negative shape is the shape or background of the surrounding space. In design, the relationship between positive and negative shapes can be balanced and contrasted by changing the size, shape, and color of an object. The contrast between positive and negative shapes can enhance the attractiveness and visual effect of the design, as well as help us better understand the principles of space utilization and composition.

FURTHER READING:

Composition is all about how you arrange the elements within your work of art. These visual elements either fall under positive or negative space. What is positive and negative space and how do they work together to create a better competition? In this article, we’ll take a look at how the two work together through proportions and positioning. And how the choices you make in composing positive and negative space ultimately determine your composition.

Defining positive and negative space

Negative and positive space are two sides of the same coin. The two work in unison and one doesn't have as much impact without the other. Let’s take a look at the definition of positive and negative space to better understand how they work together.

Proportions of space

Every work of art, whether it is a painting, photograph, cinematic shot, or sculpture works with space. An artist is tasked with portioning this space out to either positive space or negative space.

To explain the difference between these types of space we must understand what affect each type of space has on a composition. 

How they portion out the space of their work will inherently change how a viewer perceives it. Here are a few different common proportions between these two types of space that can be used together.

Mostly Positive Space

Using mostly positive space in painting, photography, and cinematography is often achieved by filling the frame. Filling the frame is often used to draw immediate and direct attention toward a single subject. 

In cinema, filling the frame with positive space is most commonly achieved with the extreme close up shot. Learn more about the extreme close up shot in our video breakdown of every type of camera shot.

https://www.studiobinder.com/blog/what-is-positive-and-negative-space-in-art/